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"We make a quality product and we always set our standards for an A grade. We carry all national brands and the savings that go with them. In his new supermarket, the customer no longer had to give. "Our private labels are equal to national brands," he said. Then, on September 11, 1916, in Memphis, he opened the first supermarket in the world, Piggly Wiggly. Rooks went on to say that the new label will reflect that the Piggly Wiggly product is a national brand. While this gives the product line a somewhat uniform look, each product has variable graphics that illustrate what is inside the packaging.
PIGGLY WIGGLY BRAND FULL
The new label will feature the full face of the famous Pig and the Piggly Wiggly name in a signature rectangular box. "The label needed a facelift," Rooks said. After months of planning and preparation, the Geidels opened their brand. Who doesn’t like a good deal We love generics, but be sure not to scrimp on these foods. This business operated in Kewaskum until Bill and Judys retirement on June 18, 2000. The idea to change the Piggly Wiggly label, which has been constant since 1982, surfaced last year. Products sold under the Piggly Wiggly brand name are similar in quality to national brands, but at a much lower price. "The label will be completely fused into our lineup within the next two years," said Rooks.Īdditional grocery items that will soon bear the new packaging design are vanilla wafers, dinner helpers, honey barbecue sauce, 26-ounce condensed cream soups, diet and caffeine-free colas and punches, and instant mashed potatoes. The first items to get the new packaging were canned fruits and vegetables. "With the new label design, we will have consistency in the look of all our products while having the ability to be more flexible and competitive." Bakery Beer, Wine & Spirits Dairy Deli Frozen Foods Home & Floral Meat Pantry. "This year we're giving our packaging an updated look that reflects the quality of the product inside," said Newbern Rooks, private-brands director. Piggly Wiggly Co., based here, is rolling out new packaging for its private-label brand.